For decades, I have found it hard to find the perfect-fitting costume. As I get older, I realize the importance of enjoying life to the fullest. I set out to create something better—better fit, better fabrics—pieces I could wear at home, on holiday with my family, or out with both new and old friends, and feel confident and beautiful in. That is BAYE London.

Making a fabulous swimsuit isn’t as easy as it looks. It takes real skill and real time, not only to get all the best components but also to achieve the perfect fit and test it on many body shapes. There was truly nothing on the market like our garments, and I have had the privilege of working with an immensely talented team. Together, we created this amazing product—something truly special.

BAYE London is more than just a swimwear brand. We are female-founded, and this business is very personal to me as someone who has always battled with body image. The name had to be empowering, and BAYE—which stands for “Be All You Envision”—truly encapsulates that.

All of this came about because I have a great love for travel. I just love it—especially beautiful coastal towns. I was inspired by the different lifestyles and cultures I experienced while on holiday or reading about new places to discover.

BAYE London is made from buttery soft fabric in bespoke prints and colors that are not only sustainable but also resistant to suntan oil, chlorine, and seawater. It’s lined with an ultra-soft fabric that doesn’t become see-through when wet. We truly wanted to create something that sets you free.

All you have to do is slip on your BAYE London swimwear and feel free to enjoy the important things in life—without compromising on what you want and what’s important to you.

Welcome to the BAYE London life.

Kerry